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Should you be worried about AI?

I’ve worked in AI for 13 years and I’ve encountered a lot of people worried about it. In my opinion, they are worried about the wrong thing. But their worries generally fall into two categories:...

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Coca-Cola’s play for Gen Z failed—but an exciting new flavor is coming in 2025

It turns out Spiced Coke is not It. In the latest battle for consumers in the soft drink wars, Coca-Cola said it will phase out its newest flavor, Coca-Cola Spiced, after just six months. But it’s...

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3 reasons to transition to sustainable technology

The vast majority of new energy capacity installed in the United States this year will be sustainable, primarily solar and storage. This is not a surprise given the low cost of installing new...

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Teenagers are stealing strangers’ Nike zippers. Blame TikTok

Teenagers have found a new way to amuse themselves: Stealing people’s backpack zippers. Not just any zippers, specifically Nike Elite backpack zippers. Why? You’ll have to ask a teenage boy that one....

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Port strike next week appears likely, seaport CEO says

The chief executive over Georgia’s two booming seaports said Tuesday that a strike next week by dockworkers across the U.S. East and Gulf coasts appears likely, though he’s hopeful the resulting...

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Teamsters union workers end strike at BorgWarner after approving new contract

The Teamsters Union, which represents more than 700 workers at BorgWarner, said on Tuesday it has reached an agreement for a new four-year contract with the auto parts maker. The new contract reflects...

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Caroline Ellison, star witness in FTX crypto fraud trial that put SBF away...

Caroline Ellison, a key witness in cryptocurrency mogul Sam Bankman-Fried’s multibillion-dollar fraud trial, was sentenced to two years in prison on Tuesday in U.S. federal court. The 29-year-old...

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Building your brand is about so much more than your product

Starting your brand is the easy part; then comes the legwork, maintaining relevancy, and looking for those breakthrough moments. In a flooded market and a fractured attention economy, it can be...

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Chef José Andrés is launching a luxury hotel brand

It was only a matter of time until José Andrés launched a hotel brand. The renowned chef, restaurateur, and humanitarian has already mastered the hotel restaurant, with time-tested concepts like the...

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How this studio is using AI to make video games more immersive

For decades, video games have relied on scripted, stilted interactions with non-player characters to help shepherd gamers in their journeys. But as artificial intelligence technology improves, game...

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After ExxonMobil, can you trust companies’ plastic recycling labels?

Plastic is a fast-growing segment of U.S. municipal solid waste, and most of it ends up in the environment. Just 9% of plastic collected in municipal solid waste was recycled as of 2018, the most...

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FAA chief urges SpaceX to comply with safety standards after Musk criticizes...

Elon Musk‘s SpaceX must operate at the “highest level of safety,” the head of the U.S. Federal Aviation Administration said on Tuesday as he defended a proposed $633,000 fine against the company for...

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CEO Brian Niccol signals a new era for Starbucks with union cooperation

The new CEO of Starbucks, Brian Niccol, who only came on board weeks ago, says he is open to negotiating with Workers United. The union, which represents more than 10,500 employees, has been pushing...

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Customers value genuine DEI commitments from brands and can spot fake allies,...

Companies are increasingly highlighting their support for diversity, but that can backfire if consumers sense tokenism, a recent analysis from my team found. I’m an assistant professor of marketing...

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The problem with Sam Altman’s vision for a ‘shared prosperity’ from AI

Sam Altman may be right that a bright AI future is coming, but the benefits may not be evenly distributed. In a rare post on his personal blog on Monday, the OpenAI CEO heralded the coming of an...

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Hurricane Helene tracker: Live maps and real-time tools show storm’s path...

Hurricane Helene is picking up speed as it moves northeast toward the Florida panhandle from its current location off Mexico’s Yucatan peninsula. Helene, now a Category 1 hurricane, could turn into a...

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3 things third graders taught me about construction

We’ve all spoken in front of many types of crowds. On a sunny October day, I faced a particularly tough crowd with some insightful questions: a classroom of third graders. In my role as CEO of a large...

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‘This is not free will’: Prince Harry blames social media for youth ‘epidemic’

Prince Harry said today’s youth is in the midst of an “epidemic” of anxiety, depression, and social isolation due to negative experiences online, as he brought his campaign to help children and their...

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How to archive your photos with cloud storage, hard drives and more

Taking photographs used to be a careful, conscious act. Photos were selective, frozen moments in time carefully archived in albums and frames. Now, taking a photograph is almost as effortless and...

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X’s first transparency report since Musk’s takeover is finally out

Social media platform X on Wednesday published its first transparency report since the company was purchased by Elon Musk. The report, which details content moderation practices, shows the company has...

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