An executive recruiter’s insider tips on what really attracts top talent
As a 20+ year veteran executive recruiter, plus having led teams of up to 750 people myself, I am regularly asked by CEOs and business owners how to best go about attracting and retaining the best...
View ArticleWhy Fanta’s Beetlejuice tastes like the future of movie marketing
The Coca-Cola Company sells about 2 billion drinks around the world every day. Each one has the potential to be a little billboard in your hand. Which is why we’ve seen plenty of movies use marketing...
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Tornado Alley is shifting east—but scientists aren’t quite sure why
As the remnants of Hurricane Ida barreled north in September 2021, Chris Erdner heard a startling warning on TV: Residents in her area needed to seek shelter immediately. Erdner’s quiet suburban...
View ArticleWhy optimistic leaders create more productive and happier workplaces
My wife, Christine, still remembers how, in the early years at Green Mountain, I would often lie awake at night repeating the specific revenue and profit numbers I wanted the company to hit six months...
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Jony Ive’s LoveFrom reinvents the button with Moncler
The poncho sits in front of me like a melted scoop of orange sherbet. When I first heard that LoveFrom, the creative collective founded by Jony Ive, had teamed up on a capsule collection with the...
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The world’s largest wind-powered cargo ship just made its first delivery...
When a new cargo ship set sail from France to New York last month, loaded with hundreds of pallets of champagne, wine, and cognac, it was the first time in nearly a century that a large cargo ship...
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Everyone hates the new Capri Sun bottles—and that’s actually good for the brand
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. For most brands, a false rumor spreading on the internet and sparking an instant backlash is...
View ArticleNASA will finally send the ill-fated Boeing Starliner home—without its...
Boeing’s Starliner is finally scheduled to undock from the International Space Station (ISS) at 6:04 p.m. ET on Friday, September 6. It will return to Earth without its crew, a difficult decision NASA...
View ArticleAtlanta Falcons partner with AT&T to let fans buy stadium snacks using facial...
When fans come to the Mercedes-Benz Stadium to watch the Atlanta Falcons play this football season, they’ll be able to enter the stadium—and even buy food and drinks—without having to pull out their...
View ArticleThey left NYC for Austin, Charleston, and Hudson. Here’s how their budgets...
New York City has long been one of the most expensive cities in the world, but its price tag has only become heftier in recent years with housing prices and inflation. The median apartment rent in...
View ArticleTikTok is the new battleground in the war over tipping culture
The growing prevalence of tipping culture has proven a popular subject on TikTok. Users are posting satirical skits wherein people are encouraged to leave a tip after asking for help locating an item...
View ArticleGoogle’s ‘anti-competitive’ ad tech practices blasted by U.K. watchdog
Google was slammed Friday by U.K. regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the tech giant is...
View Article4 Ways Trump plans to dismantle Biden’s climate legacy
Presidential hopeful Donald Trump has laid out an energy policy platform centered around maximizing U.S. fuel and power output, in part by dismantling the Biden administration’s centerpiece efforts to...
View ArticleThe White House calls on Amazon and Google to help defeat online censors in...
The White House convened a meeting with representatives of Amazon.com, Alphabet’s Google, Microsoft, Cloudflare, and civil society activists on Thursday in a bid to encourage U.S. tech giants to offer...
View Article‘Historic mistake’: Yellen issues warning about possible future of clean...
U.S. Treasury Secretary Janet Yellen on Thursday warned that any attempts to roll back the Biden administration’s clean energy tax credits would raise costs for families and jeopardize new investments...
View Article6 myth-busting facts about entrepreneurship and poverty
Nearly one in 5 people in the world lives in poverty. Even in many developed countries such as the U.S., poverty rates exceed 12%. In an age of breathtaking technological progress and dynamic social...
View ArticleThe growing movement to help workers achieve digital balance
If Carly Taylor was going back to in-person work, she had some ground rules. There would be no more after-work responses to her Slack and email. She was willing to go “above and beyond” in the digital...
View ArticleSeven & i rejects Couche-Tard’s $38.5 billion takeover bid
Japanese retail giant Seven & i Holdings said on Friday it had turned down Canada’s Alimentation Couche-Tard’s $38.5 billion cash bid, rejecting an offer that would be the largest-ever foreign...
View ArticleHow to start assuming the best in people
The person who cuts in front of you in line is a jerk. The neighbor with a sign promoting a ballot measure you disagree with is evil. And the coworker who has an opinion different from yours is...
View ArticleTelegram CEO Durov says the messaging app will tackle criticism of how it...
Telegram boss Pavel Durov said on Friday that the messaging app would tackle criticism of its content moderation and remove some features that had been abused for illegal activity. Durov, who was last...
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