Its new program aims to get minorities and low-income residents to hop on bikes by placing stations more equitably and offering a way to pay without a credit card.
Ever since Washington, D.C., launched the nation’s first publicly funded bike share program in 2008, some 70 cities have followed suit, from Savannah to Seattle. And while some systems have floundered financially–even D.C.’s original SmartBike system shut down in 2011 before its current Capital Bikeshare took off–bike sharing in the U.S. is clearly on a roll. More than a dozen new networks launched in 2014, up from just four in 2010.